Thousands of potential visitors from North America have been given the chance to ‘win a Scottish island’ as part of VisitScotland’s Scotland in Toronto and Scotland Week celebrations.
The ‘win a Scottish island’ competition offers entrants the opportunity to win a luxury break for 4 in Harris and includes activities such as a cruise to St Kilda, Gaelic lessons, life time membership of Harris Golf Club, a chance to make your own tweed, painting lessons and a whisky master class.
VisitScotland’s Chairman Peter Lederer said: “Our ‘Win a Scottish Island’ competition has captured the imagination of potential North American visitors. It’s a great way to promote the Outer Hebrides and our island touring propositions to an international audience. Already over 22,000 entries have been logged via our website www.winascottishisland.com.
“Win A Scottish Island also demonstrates the importance of working in partnership with the tourism trade to extend our collective reach and impact in pursuance of shared goals – in this instance we partnered with Continental in the US, Canadian Affair in Canada, Glenfiddich and also a host of Harris based businesses.
“North America is Scotland’s number one international market and our activity during Scotland in Toronto and Scotland Week is a unique opportunity to showcase the very best of Scotland to thousands of potential visitors.
“Our programme of events will focus on Homecoming Scotland, showing consumers exactly why they should come to Scotland in 2009 to join us in our year long celebrations. We are confident that our activity will deliver a strong return on investment, reaching a large number of potential visitors.”
Scotland Week, which ran from 31st March – 6th April was an opportunity to showcase Scotland as a must visit destination to the largest international tourism market. A programme of events took place in seven cities across North America during the week and was used to promote Scotland with Homecoming Scotland 2009 being the major focus of all VisitScotland’s activity.
VisitScotlandpreceded Scotland Week with a 4-day programme of public-facing events and marketing in Toronto (25-28th March).
A key outcome for VisitScotland is to capture details of consumers who have a strong interest in Scotland, which will bring further opportunities to convert their interest into bookings. The ‘win a Scottish island’ promotion is the perfect opportunity for substantial data capture.
For more information on the competition please visit: www.winascottishisland.com
