The Association of Scotland’s Self-Caterers (ASSC) has just launched a new consumer marketing website to welcome visitors to Scotland and promote the freedom, independence and authenticity of self-catering holidays – www.EmbraceScotland.co.uk – with a new look brand for the start of the 2008 season.
The content of the website reflects customer demand, and will target key customer segments throughout the year, such as properties that welcome dogs or those with Green Tourism Business Scheme awards. Regularly updated special feature sections on the Home page will highlight members’ properties, as well as events with self-catering nearby.
The new consumer brand – Embrace the real Scotland – has been developed by the ASSC and will be used in all promotional material used to attract visitors. This links closely with the new website, which is the work of Fort William-based web design specialists HotScot.
The Association of Scotland’s Self-Caterers shows that by working together and focusing on customer needs, small businesses can stand out in the marketplace against the huge global brands.
www.embracescotland.co.uk
