Postcard road safety campaign gets stamp of approval

All tourist information centres in the west of Scotland are offering free picture postcards to overseas visitors to promote safe car touring experience of Scotland.

The postcards, which have been produced by the Strathclyde Safety Camera Partnership, show a scenic view on one side and a number of essential tips for safe driving on the other.

The cards come in two picture versions – one of the Rest and Be Thankful and the other of Ailsa Craig and the Ayrshire coast.

The Safety Camera Partnership initiative is being supported by VisitScotland, local councils and Strathclyde Police.

Iain Close, head of visitor services at VisitScotland, commented:

“We’re delighted to support this campaign through our network of tourist information centres.

“In our most recent Visitor Experience Survey, 71% of international visitors identified touring Scotland as the main focus of their holiday. Our industry therefore has a major responsibility to ensure that car-touring visitors are inspired, relaxed and confident on our roads, in order that they stay safe and stay longer.”

Above photo: Both sides of the new postcard showing the view of the Rest and Be Thankful and the road safety tips are given support at Glasgow TIC by visitors François Lourtie from Belgium and Fanny Dechoux from France.