Winter can be a beautiful time to visit Scotland. The “white” campaign has been created to encourage consumers to experience many of the “White things to do” during a break in Scotland in the winter as well as taking advantage of the great accommodation offers that we have to offer.

The “white” campaign will build upon many of the elements from the 2006/07 campaign and will run from 1st November 2007 until the 20th March 2008. Many opportunities exist within the campaign including a direct mail and e-direct mail.