VisitScotland’s Chairman Peter Lederer met a wide range of public and private sector representatives during his two day tour of the Outer Hebrides in November, including the Outer Hebrides Tourism Industry Association and the Winter Harris Marketing Group.

The tour started in Barra with the Area Tourism Partnership meeting, followed by a tourism industry roadshow. That evening Peter hosted a stakeholder dinner in North Uist which was followed by a morning meeting with the Winter Harris Marketing Group.

Peter Lederer is visited Stornoway and Callanish meet with tourism businesses from across Lewis, his tour of the outer Hebrides finished with meeting with the ‘Who Cares Wins’ project in Stornoway.

The Chairman’s Tour focused on the messages contained in VisitScotland’s Tourism Prospectus, which outlines the action needed to attain a 50% growth in tourism revenues by 2015.

For more information on the Tourism Prospectus and VisitScotland’s priorities please visit:

http://www.visitscotland.org/about_us/tourism_prospectus.htm