The joint approach of local tourism agencies VisitOrkney and VisitShetland and transport partner Northlink Ferries proved so successful at last month’s VisitScotland Expo that it was awarded “Most Effective Stand for Doing Business”.
Promoting the Northern Isles holiday experience as a whole, staff were able to provide comprehensive information and advice to more than 500 international and 440 UK buyers on everything from transport and tours to accommodation and activities.
The “Most Effective Stand for Doing Business” award looks to find the best stand at the show which is effective and functional, with a good atmosphere and comfortable for business interactions. Judges chose the Northern Isles stand because it was a shining example of good partnership working; the island design represented the product; the design was open and accessible to buyers; and the hospitality and welcoming nature of the stand personnel.
Also attending Expo alongside VisitShetland and VisitOrkney were a number of local tourism-related businesses, including Loganair, the Orkney Tourist Guides Association, the Orkney and Shetland Touring Company, and a number of accommodation providers.
