2009 is the year of Homecoming Scotland, aimed at encouraging Scots, those with a Scottish background, or those who have a fondness for the country to visit Scotland. Ancestry is one of the main themes of the project and one way for businesses to benefit is to join the Ancestral Welcome scheme.
Tourist Board Training's online Ancestral Tourism course is available anytime and is ideal for tourism operators who have an interest in meeting the specific needs of Ancestral tourists, for example; accommodation providers, libraries, museums, tourist information centres and visitor centres. It has been developed to recognise the growing ancestral tourism market and to ensure that all tourism operators are maximising the potential benefits to their business. The cost to participate in this activity is £25.00 per person and it takes 10 – 14 hours to complete, and can be done at your leisure over a period of time.
Coming Soon - New Courses
Golf Tourism Online - Gives an introduction to Scotland’s golf tourism initiative and equips you to provide advice and assistance to golf tourists in your local area. Complements the Golfers Welcome and Visiting Golfers Welcome schemes. Contact tbt@tbt.visitscotland.com for more information.
Introduction to Scotland’s Niche Markets - This online resource enables businesses to develop knowledge of the niche/specialist markets in the Scottish Tourism product and to understand the importance of marketing for this sector.
On completion businesses gain formal recognition for their achievements by attaining SQA credits and a link to the QA Welcome Schemes, better equipping them to target the niche markets they have chosen to focus on.
Further information
Information on these and the other courses run by Tourist Board Training will be available on www.visitscotland.org/events-and-training
