Scenario planning update
The latest Tomorrow's World scenario planning briefing looks at sports tourism.
Sport is a key part of the tourism product whether people participating in sporting activity or attendance at events. Sport is now a global business, which includes sports magazines, sports TV channels, sports medicine, professional football and people going to the gym for exercise.
New research undertake by the scenario planning team at VisitScotland and Glasgow Caledonian University looks at the importance of sport and tourism for Scotland’s economic well being and what this means for the future.
Ian Yeoman
After five years as a scenario planner, Ian Yeoman is leaving VisitScotland to start a new career in New Zealand and we wish him all the best.
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