Brush up your cultural product knowledge ready for Homecoming 2009 with a new CD-based course developed by Scottish Agricultural College with the assistance of members of Alloway Burns Club.
‘Robbie Burns …Your Business!’ available on CD from May 2008, is introduced by the Bard himself, and is designed to be an accessible learning tool to all those who come into contact with the tourist.
Full of graphics, music, videos and Burns’songs it is entertaining and educational and aims to increase awareness of Scotland’s Burns’ tourism product. Early feedback has been excellent:
“Michelle thoroughly enjoyed the course, has been telling all of her colleagues how great it was, how much she learned, and also of her surprise at how much she actually knew to begin with. Michelle has been passing on some of the knowledge she gained on the course already, and I'm very grateful that you provided this opportunity for us.”
Business Development Manager, Park Hotel , Kilmarnock
The course consists of three main sections:
Part 1 introduces the learner to the importance of Burns as a cultural tourism product and highlights key business benefits associated with good product knowledge;
Part 2 is presented by Robbie himself who recounts his version of his life’s events through a series of illustrations and web links to current tourism web sites associated with his life and work;
Part 3 allows the learner to put their newly acquired knowledge into practice by designing Burns’ tourism experiences for a range of visitor scenarios, including honeymooners and American tourists.
Sample itineraries and helpful hints are a click away.
This comprehensive course was developed by Moira Birtwistle and Geoff Armstrong of SAC (Scottish Agricultural College) with the assistance of members of Alloway Burns Club and costs £25.00. To find out more and order your CD-ROM please contact Moira.Birtwistle@sac.ac.uk or Tel : 01292 525033.
