VisitScotland's PR team are looking for your new and interesting food stories to play a part in their campaigns to highlight Scotland's great cuisine.

Last week VisitScotland’s North American PR team were delighted to be a finalist in the prestigious Marketing Excellence Awards, held in the Sheraton Grand Hotel in Edinburgh.

Over a period of twelve months, the team strategically pitched foodie news and ideas to gourmet food and travel writers known for their gourmet food features.

The outcome was a phenomenal achievement of some 4.5 million US dollars in PR value which was a three-fold increase in PR coverage in this sector, within our largest overseas market.

The team are continuing in the ‘foodie invasion’ and recently took Michelin-starred chef Tom Kitchin to New York for media appointments and food demonstrations during Scotland Week.

If you have any new or interesting ‘foodie news’ that you would like to share with VisitScotland’s PR team please contact:

Susan Russell (International PR Executive – North America, Australasia) at susan.russell@visitscotland.com 

or

Fiona Stewart (PR Manager – North America) at fiona.stewart@visitscotland.com