Homecoming Scotland aims to motivate Scots, people of Scottish descent and those who simply love Scotland to come home in 2009 and take part in an inspirational celebration of our culture, heritage and the many great contributions Scotland has given the world.
With Scottish Ancestry identified as one of the key Homecoming ‘pillars’ and a £5 million funding programme supporting the event, there will be major opportunities for tourism businesses to benefit.
To maximise the business benefits from ancestral marketing activity in the run up to 2009, you will need to be a member of the Ancestral Tourists Welcome Scheme. The way into the scheme is via the Ancestral Tourism Training Course operated by Tourist Board Training Ltd.
If you’re looking to target the high-value ancestral market coming ‘home’ in 2009, sign up for an ancestral training course now.
The online Ancestral Tourism course is available anytime and is ideal for tourism operators who have an interest in meeting the specific needs of Ancestral tourists, for example; accommodation providers, libraries, museums, tourist information centres and visitor centres. It has been developed to recognise the growing ancestral tourism market and to ensure that all tourism operators are maximising the potential benefits to their business. The cost to participate in this activity is £25.00 per person.
Why not take the opportunity to brush up on your product knowledge of Scotland with one of these FREE online courses:
Scotland Yours to Discover, developed in partnership with Learndirect Scotland, provides a fun learning opportunity about Scotland and tests your knowledge. The course covers the regions of Scotland, History and Geography and has the beauty of being able to be completed at your own pace and in your own time.
Cairngorms Connections has been designed to assist anyone working in the tourism industry that comes into contact with visitors keen to know more about the Cairngorms National Park. Participation in the course will provide your with the tools required to assist visitors with enquiries about the Park, know where to signpost visitors for further information and gives and understanding of the work of the Cairngorms National Park Authority (CNPA) and who to contact for further information. The Course has been developed by the Cairngorms National Park Authority in partnership with the Scottish Agricultural College and Tourist Board Training.
If you would be interested in any of our online training courses, please do not hesitate to contact Tourist Board Training on 01294 313 006 or visit the Events and Training Section at www.visitscotland.org where further information on our courses can be found.
