2008 will see VisitScotland launch a new initiative to drive more visitors to Scotland in the off peak season. A new and exciting online calendar, highlighting the wealth of unique adventures that Scotland has to offer during every month of the year, will be promoted to consumers across European markets. 

Tourism Businesses can be a part of this campaign by providing a special offer or deal for the VisitScotland touring gateway websites, either with a seasonal focus, or that is valid across all seasons.

The cost of participation is £60, which will buy you 50 words of text (translated), a thumbnail image (124x124 pixels) and a web link to listing on visitscotland.com. Any changes requiring further translation will incur an extra fee.

The 07/08 touring campaign starts in January 2008, with every single message behind the campaign directing the consumer to the VisitScotland touring gateway websites, where there are links to the travel deals section from each of the homepages.

Results of last touring campaign
1.8m visits to the European Touring Websites in 06/07:

• Germany: 368,000
• France: 377,000
• Netherlands: 219,000
• Spain: 385,000
• Italy: 184,000
• Sweden: 226,000
• Belgium: 38,000
  

Please direct any enquiries or submissions to your local Business Relationship Manager, contact details can be found on www.visitscotland.org/visitscotland_keycontacts.htm#industry