This year for the first time VisitScotland's Annual Report is totally online. The new annual report gives an insight into VisitScotland's activities, with TV adverts and examples of domestic and international marketing campaigns.

The new online report gives tourism businesses an insight into VisitScotland’s activities, with TV adverts and examples of domestic and international marketing campaigns as well as advances in sector development and information on VisitScotland’s strategy.

The report focuses on several ‘customer journeys’, demonstrating the role that VisitScotland plays in the process, from inspiring visitors to book a trip to Scotland, to giving them ideas of what to see and do on their trip and finally, keeping in touch with them through a variety of marketing activities when they return home.

VisitScotland’s key achievements in 2006-07 are also outlined in the annual report, to see VisitScotland’s annual report go to www.visitscotlandannualreport.co.uk

Please send comments or feedback to annualreportfeedback@visitscotland.com