VisitScotland will again be attending Sweden’s premier golf event in Stockholm this year and invites you participate on their stand.

The Scandinavian Masters is one of the key events on the Swedish golfing calendar. This year it will take place at Arlandastad Golf Course in Stockholm from 16–19 August. VisitScotland will have a stand at the event and invites you to take a booth on our stand, branded Scotland. The Home of Golf.

In 2006, visitor numbers reached 101,000, with spectator numbers second only to the British Open. This is an excellent opportunity for Scottish golf businesses to sell their product directly to the Swedish golf consumer and gain wider exposure of your product within this market. It will also provide you with an opportunity to promote your business in advance of Scotland hosting the Ryder Cup in 2014. The cost for participation is £2,000.

To book this opportunity, please contact your local Business Relationship Manager and complete the booking form they will send to you.

Background:

• Stockholm is Sweden’s largest city – population of 1.2 million.
• A poll of 5,000 Swedish golfers found that if they could play golf anywhere in the world, 57% chose Scotland as the No. 1 country in which they would play.
• Swedes enjoy the challenge of playing Scottish golf courses and often want to play a championship course as well as the “hidden gems”. Links courses are an important part of a visit to Scotland.
• Direct air links to Scotland – 41% of air passengers fly into Glasgow Prestwick, 22% to Edinburgh. The new SAS direct flight to Glasgow started in April 2007.
• Average length of stay in 2006 was 4.7 nights.