German Trade Mission 19 – 21 June 2007 - invitation to businesses
VisitScotland is inviting businesses to a trade mission workshop in Munich to allow businesses to engage with the German travel trade direct.
This opportunity will allow Scottish businesses to meet with local businesses and national operators on a one-to-one basis. There will be a Scottish-themed evening reception which will provide further networking with travel trade, local business people and local government officials. Scottish Development International is also offering the opportunity to set up sales calls for individual companies to visit the most relevant local tour operators.
The workshop is taking place directly before the BMW Golf Open (21-24 June) where VisitScotland will have a stand and a platform for Scottish businesses to exhibit. These two events are independent but do allow for relevant Scottish companies travel cost savings in attending both.
The cost for participation in this mission is £750.
You may already have been made aware of this marketing opportunity via your Business Relationship Manager. If not, they will be in touch with you soon. As spaces are strictly limited, if you’re interested or have specific questions please let us know as soon as possible. To book this opportunity please contact your local Business Relationship Manager and complete the booking form they will send to you.
Background
• Over 280,000 German tourists come to Scotland each year
• EasyJet and VisitScotland are now working closely on a jointly funded £400,000 marketing campaign to support the new direct route from Munich to Edinburgh launched on 4 April 2007 which opens the market to a potential 1.3million people.
• The route provides an additional annual capacity for inbound tourism of 51,000 passengers.
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