MacDonald Roxburghe Hotel, Edinburgh
Wed 14 March
‘Profitable Growth for a sustainable future: A day where strategy meets the bottom line’
Join your colleagues in the tourism and hospitality industry at the Scottish Tourism Week™ 2007 national Industry Conference.
The Strategy
Opened by Patricia Ferguson MSP, Minister for Tourism, Culture & Sport, the theme of the conference is ‘Profitable growth for a sustainable future.’
The Tourism Framework for Change (TFFC) has been further refined since its launch in March 2006. The ten year strategy has developed five key themes, each with an industry champion. At this conference each industry champion will outline how the TFFC hopes to influence your business for the better.
Philip Riddle, Chief Executive of VisitScotland, will give an insight into how VisitScotland see the vision of 50% growth turning into tourism turnover ambitions.
The Bottom Line
Four industry regional meetings from Nairn, Dundee, Glasgow and Dumfries will feed back from events held earlier in the week the ‘honest truth’ and summarise what each area can do to support the TFFC. Delegates will have plenty of opportunity to quiz the morning speakers.
The afternoon sessions get down to business on two key aspects affecting tourism growth: environmental sustainability and transport & tourism.
‘The Green Bottom Line’ will focus on the evolving customer demand for green operating business credentials. Crucially, delegates will be signposted to Scottish support organisations that can save your business money and improve your environmental marketing message.
Transport is vital to tourism growth and we will hear from Transport Scotland on national transport strategies and from First ScotRail on their development work with tourism businesses.
The day will conclude with a keynote speaker.
The Politicians
All delegates will be given priority booking for the limited places available for the Scottish Tourism Week™ 2007 Parliamentary Reception at the Scottish Parliament which follows the conference on Wed 14 March and takes place in the Garden Lobby, Holyrood, from 6-8pm.
This is an open conference which non-STF members can attend and includes a networking lunch.
To register for the conference email elainet@stforum.co.uk
COST: £85 +VAT per delegate (includes all delegate materials, lunch and refreshments)
STF members are entitled to a reduced rate of £40 +VAT per delegate.
For more information on the agenda for the day and on other events during Scottish Tourism Week™ 2007 visit the STF website: www.stforum.co.uk/scottishtourismweek/index.html
