Billy Connolly and Fat Boy Slim are making celebrity appearances in an exciting new television advert to encourage more people to take a break in Scotland. The real star though is the Highlands, the latest area to be showcased as part of VisitScotland’s 12 million pounds advertising campaign which has already featured many of Scotland’s beautiful towns, cities and countryside.
The new ad offers viewers a snapshot of exciting events and activities on offer during Highland 2007, including the O’Neill surfing championships, the Rockness music festival and a number of Highland games. It will be shown to 12 million cinema goers across the UK.
VisitScotland Chief Executive, Philip Riddle said: “Scotland is world famous for its breathtaking scenery which offers the perfect setting for a range of exciting and alternative activities, from exhilarating adventure sports to rock concerts, wildlife watching and more traditional pursuits like our colourful Highland games.
“This is a great time to launch the new Highland advert, as millions of people will be planning where to go and what to do for their holidays and short breaks this year. We want the Highlands and the rest of Scotland to be top of their list.”
VisitScotland’s Head of UK Marketing Alistair Gronbach, said: “Our research shows that although many people have a good impression of Scotland and think it would be a great country to visit, they are not sure of the range of things to do once they get here.
“This new advert tackles this by showing some of events people can enjoy. We hope it will encourage potential visitors to find out more and book a trip to experience these types of events for themselves.”
Alison Magee, chair of Highland 2007 said: “This is the latest development in the close working relationship between VisitScotland and Highland 2007.
“We are delighted the new advert showcases the wealth of high quality events and activities taking place in the Highlands, complementing our stunning natural environment. The advert really highlights the Highlands as a must see destination for visitors in 2007.”
The advert is available at: www.visitscotland.org/adverts
