Scottish airline flyglobespan launches its new non-stop Boston to Glasgow daily service on 25 May. This follows the June 2006 launch of their first transatlantic service connecting Orlando and Glasgow.
As the seventh largest city in the US, with a population of more than 14 million, Boston boasts strong ties to Scotland due to its significant residency of people claiming Scottish ancestry. The new service will offer excellent value for money, with one-way fares starting at $259 including taxes. Beyond the no-frills fare, flyglobespan also offer an economy upgrade and premium economy seats on the flight.
The addition of yet another non-stop route from Scotland’s number one overseas market is a critical factor in sustaining and growing the appeal of Scotland amongst US leisure and business travellers. Furthermore, the airline's commitment to value for money fares is of paramount importance against the backdrop of a weakened dollar.
VisitScotland has been working in partnership with flyglobespan, developing a jointly-funded marketing campaign to launch the new route. Targeting Boston and the wider New England catchments, an all-new advertising and PR campaign will roll-out from 31 January, peaking in April and running through till Autumn. Press, online, radio and outdoor ads will be complimented by direct-mail and a Glasgow sweepstakes promotion.
Complimenting the advertising campaign, a PR blitz will reach Boston and New England’s most influential media, while a series of Trade Marketing initiatives will engage with local travel trade, including a VisitScotland mission at the forthcoming Boston Globe Consumer and Trade Show between 23 and 25 March.
Nearly 100 Boston media and travel trade guests will attend a special Burns' Night event hosted by VisitScotland and Flyglobespan on 25 January. To be held in Boston’s Back Bay district, this event has caught the imagination of our guests, who are set to enjoy, most likely for the first time, the delights of haggis and Burns, plus the opportunity to network with their Scottish hosts.
