VisitScotland launched the Date a Hot Scot campaign in 2006 to encourage visitors from the USA and Europe to visit Scotland. The campaign targeted females with a quirky "date a hot Scot" message, using the Scottish men in kilts and the Scottish sense of humour to get them thinking about Scotland and a possible Scottish holiday. The focal point of the PR-led campaign was a competition website, www.dateahotscot.com  where girls could vote for one of 20 eligible Scotsmen and win a dream trip to Scotland to meet them.

Building on the great success of last year, where the site received 90,000 visits in just 4 weeks, we are now giving you the opportunity to promote your business through a low-cost travel deal on the "Date a Hot Scot" website. Businesses who have previously purchased a web travel deal on another VisitScotland campaign can take advantage of this opportunity for a special reduced rate of £60.

If you would like to participate please:

• Follow the link to the booking form on visitscotland.org http://www.visitscotland.org/hot_scot_booking_form
• Complete the appropriate sections and attach your form in an email and send it back to marketingopportunities@visitscotland.com

 Please note the booking deadline for this opportunity is Wednesday 20 December.