Food has become an important component of popular culture and contemporary lifestyles which today plays a significant part in a destinations product offering. The latest edition of VisitScotland’s Tomorrow's World briefing papers addresses the potential role for food tourism in Scotland and what contribution it could make to Scotland’s ambition to grow tourism revenue by 50% by the year 2015.

We address the issue by discussing:

• Drivers that are shaping the role of food and drink in society
• The concept of food tourism
• A case study of Castle Douglas as a food destination
• Forecasts for the future of eating out market in Scotland
• Food tourism scenarios and prospects

For more information, visit the Scenario Planning pages here

Future’s Lecture - Fast Food in Modern Society
In an era when people talk about Slow Food and regional identity as key drivers of the future, What is the Role of Fast Food in a Modern Society? Duncan Craig from McDonald’s addresses that question.

Details:

• Date: 17th January 2007
• Venue: Glasgow Caledonian University, G4 0BA
• Time: A light buffet will be served at 12.00 with the seminar commencing at 12.30. The event will finish at 2.00pm
• Cost: Free
• Sponsor: The Moffat Centre, Glasgow Caledonian University, VisitScotland and Tourism Society Scotland
• Reservations: Places are limited to 40 people and reservations can be made by emailing: research@visitscotland.com
  

Further Information
For further details about Scenario Planning at VisitScotland, please contact:
Dr. Ian Yeoman, VisitScotland’s Scenario Planner by email at:
ian.yeoman@visitscotland.com or tel: 00 44 (0) 131 472 2388