World beats a path to Scotland
Nearly 2.4 million overseas visitors came to Scotland last year, a 50 per cent increase since 2001 and the highest figure ever recorded. These visitors are spending more - over £1.2 billion, surpassing the previous highest amount in 1996.
Overseas tourism revenues accounted for 28 per cent of all tourism revenues. The 2005 figures show that hotel occupancy rates are also at a record 10-year high.
Tourism Minister Patricia Ferguson said VisitScotland’s award winning marketing and a substantial increase in its international marketing budget, helped increase overseas visitor numbers.
The Minister also announced plans for further investment. VisitScotland will receive an extra £800,000 for more marketing of direct air services to Scotland.
|
