Ready, steady, snow … the launch of Scotland’s snowsports season
On-line booking, new ticketing systems, snowbikes and snowmobile treks are just some of the new initiatives being introduced by Scotland’s ski centres this season.
Ski Scotland http://ski.visitscotland.com/ has also released new research into snow sports which reinforces the importance of regular snow updates and the opportunity to mix snow sports with other adventure activities as part of a winter short break.
The on-line questionnaire, which was completed by over 2,000 consumers who are registered with Ski Scotland, also showed the loyalty of skiers in Scotland. Twenty eight per cent of respondents were aged 45-64. Ski Scotland believe that skiers in this age group are likely to have learned to ski in Scotland and still make the most of opportunities to ski at home when the conditions allow.
Twenty eight per cent of skiers are on a short break with the majority staying between one to three nights. The short break market is a good opportunity for the Scottish tourism industry to raise awareness of other activities that adventure sports enthusiasts could take part in as part of a short winter break. On average skier parties spend £100 on a day trip and £500 on a short break.
The research also showed that on average, the majority of respondents – 60 per cent – took part in snow sports in Scotland between one and five times each season.
Ski Scotland, which includes VisitScotland, the five Scottish ski areas and Snowsport Scotland, will use its snow alert, TV advert, brochures, SMS texting and PR to promote snow sports in Scotland this season.
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