The second phase of VisitScotland’s joint marketing activity with easyJet in the UK is underway. It aims to promote short breaks to Scotland and raise awareness of the availability of low cost, direct flights to Inverness and other Scottish cities.

The activity which runs over February and March, builds on the local press and online advertising elements of the joint campaign that was run in autumn last year. 25,000 bookings were generated in the first two weeks of the campaign. The current activity includes:

· Weekly adverts in local media around the key departure airports of London Luton, London Stansted, London Gatwick, Bristol and Belfast.

· Weekly adverts in the southern editions of national press.

· Online advertising.

The activity is primarily aimed at affluent Southerners around London and Bristol who have an interest in travelling and in particular have an interest or connection with Scotland.