Scotland leads the way in ensuring the future for sustainable wildlife tourism

A set of guidelines drawn up by wildlife tourism businesses to highlight best practice in wildlife-watching have been given an international stamp of approval.

The guidelines developed by Wild Scotland, the wildlife tourism operators association (www.wild-scotland.co.uk) were chosen from an international shortlist and will appear in a special publication called Spotlight as a prime example of best practice to mark the inaugural World Responsible Tourism Day on 14 November.

The Wild Scotland Best Practice Guidelines for Wildlife Watching represent the first industry-approved standards for ensuring wildlife tourism in Scotland is sustainable in the long-term for both rural communities and the environment.

World Responsible Tourism Day coincided with the World Travel Market (WTM) in London, the largest international travel trade event that attracts more than 45,000 delegates from 200 countries.

Caroline Warburton, Wild Scotland’s manager, said: “We are delighted that our Best Practice codes have been included in Spotlight for World Responsible Tourism Day.

“The tour operators and activity providers who are members of Wild Scotland felt that it was important for us as an industry to have clear guidelines on how we should conduct responsible wildlife watching.

“There are many codes of conduct already available, however very few relate to the cumulative effects of commercial wildlife watching or take into the consideration the balance which a wildlife watching company needs to consider between providing an excellent wildlife experience whilst minimising impacts on the animals themselves.

The Wild Scotland Best Practice Guidelines for Wildlife Watching were produced by wildlife tourism businesses keen to provide clear guidance to other commercial wildlife watching companies on how to provide an enjoyable wildlife watching experience without having a detrimental effect on the wildlife itself.

They were compiled by the association in consultation with their members and represent the first industry-focused guidelines for wildlife watching in Scotland. Wild Scotland works closely with VisitScotland and other agencies on marketing and other business development issues.

Wild Scotland’s guidelines were chosen from submissions from around the world and demonstrate how tourism businesses in a destination such as Scotland, can take responsibility for their actions and impacts by using their collective experience to establish best practice.

For more information contact:  Sarah Lee :: 0131 225 3875 :: 077 66 542110 :: sarah@hottinroof.co.uk