Travellers will pay more to stay at green hotels
Recent research from TripAdvisor has revealed that more than a third of travellers are prepared to pay more to stay at an environmentally friendly hotel or resort.
A survey of more than 1,000 global consumers by the peer-review travel booking website found 34% would pay more if it meant supporting green initiatives.
- A quarter said they would pay a 5-10% premium for their green stay with 12% willing to go as high as a 10-20% premium.
- Nearly a quarter of respondents believed air travel should be avoided where possible.
Visit the Tripadvisor website for more details: www.tripadvisor.com
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