The latest phase of our marketing campaign with easyJet has taken the message about Glasgow city breaks to Belfast, where we decided to make sure the message was very hard to miss…

For the first half of May, we wrapped a building in central Belfast with a gigantic ad for city breaks to Glasgow and Edinburgh. The Glasgow ‘side’ of the building shows shoppers on Buchanan Street.

This is just the latest phase in our ongoing campaign with easyJet that has run since autumn last year to raise awareness of the affordability and easy of access to Scotland’s cities, increase bookings on the Scottish routes generate new consumer data for future campaigns.

The full programme includes varied activity throughout the UK, including press and online advertising, and a competition to win a break in Glasgow promoted at www.visitscotland.com/easyjet