Both Celtic and Rangers are competing in the Champions League group stages, for only the second time together, which means a dramatic increase in both TV coverage and numbers of visiting fans. So, what do you know about our key football markets?

The draw for the two Glasgow clubs will attract fans from Germany, France, Spain, Italy and Portugal, with estimates on the economic value of the exposure running to the tens of millions.

The Research and Statistics section of VisitScotland’s industry web site www.visitscotland.org includes lots of practical information for tourism businesses on the key markets for Scotland.

All the usual facts and figures are in there of course, but did you know there are detailed market profiles that could give you a better understanding of how to welcome guests from key markets?

You’ll find country profiles for Germany, France, Spain and Italy, amongst many others. The profiles include lots of useful and insightful information on the kinds of experiences that visitors from each country enjoy, where they like to eat and what kind of accommodation they prefer.

There are also links to the marketing opportunities for each country, so you know how to capitalise on your new-found understanding.

You can start browsing the full list of country profiles here: www.visitscotland.org/overseas-profiles.htm