Blow Away Those Winter Blues
VisitScotland Fife has undertaken a dynamic winter marketing campaign in a bid to attract visitors to the area by encouraging requests for the main Fife accommodation guide.
A winter flyer depicting a true feel for Fife will be sent to a database of 30,000 outlining the key reasons for visiting Fife. The main theme of the mailer will be to encourage people to take a rejuvenating trip to the Kingdom and to blow away those winter blues.
Action packed holidays or short breaks are at the forefront of Fife’s offering with fantastic watersports, coastal walking, cycling and some of the world’s most famous golf courses. For the slightly less adventurous, there is still an abundance of things to see and do with a number of spas and the rich countryside providing a unique relaxing environment.
The mailer will direct potential visitors to Fife’s main guide: Holiday & Short Breaks in St Andrews and the Kingdom of Fife. This is the the main marketing tool for the area, which includes a pull out short break section and an accommodation section with over 400 entries showcasing the wide variety from across the Kingdom.
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