VisitScotland Fife has launched a new walking campaign to capitalise on a recent study revealing Scotland as one of the best places in the world for walking.

According to the research, renowned and memorable scenery, a wide diversity of easily accessible walks – from beach to mountain summits, an abundance of ‘safe’ wildlife and the opportunity to experience Scottish culture and heritage through the course of a walk all play their part in making Scotland the ideal walking holiday destination, a country created for walking.

In order to take advantage of this lucrative market VisitScotland Fife will undertake a range of promotional activities including an insert in the national walking direct mail going out to 60,000 contacts; 50,000 to walking contacts who have previously visited Scotland for walking holidays and 10,000 who have shown an interest in Walking in Scotland. A Kingdom of Fife walking postcard will also be inserted in Country Walking magazine, a circulation of 23,000.

If you require further information on the walkers welcome scheme or any other VisitScotland welcome scheme please contact VisitScotland’s Quality Assurance team on 01463 723 040 or email qainfo@visitscotland.com.