As part of VisitScotland’s joint marketing activity with easyJet to promote low cost flights to the capital and short breaks to Scotland, a giant building wrap, featuring images of Edinburgh’s Festival Fringe and shopping in Glasgow, was erected in Belfast. The building wrap was in place from the 1st until the 12th May.

The building wrap activity supports a wider joint marketing campaign between VisitScotland and easyJet, which has included:

• Weekly adverts in local press around key departure airports (London Luton, London Stanstead, London Gatwick, Bristol and Belfast)
• Weekly adverts in the southern editions of national press
• Online advertising on key sites such as MSN and Adviva

For more information on VisitScotland’s marketing activities click here