The 2007 Autumn Gold campaign has kicked off once again in an effort to boost tourism to Scotland in the slightly quieter shoulder season but more moarketing opportunities are on the way.
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An international campaign focusing on events and festivals has been launched this month to encourage visitors from across Europe to come to Edinburgh for a city break over the autumn and winter months. The theme is 6 festivals, 6 friends, 36 chances to celebrate.
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A record Edinburgh Festival helped to send passenger figures soaring at the capital’s airport last month by bringing additional overseas visitors to the city.
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Images used to promote accommodation establishments play an important part in where visitors choose to stay and can therefore have an impact on your business.
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East Lothian Food and Drink Festival
28 – 30 September 2007
The successful East Lothian Food & Drink Festival once again brings you a varied programme of events held in stunning venues.
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VisitScotland has joined forces with Guardian Unlimited (www.guardian.co.uk) to raise awareness of Edinburgh and Glasgow as a city break destinations by allowing consumers to generate their own movie guide to the cities.
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Edinburgh has been named among the top five cities in the UK in a prestigious travel poll for the third year in a row.
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