VisitScotland backs new Munich – Edinburgh flight
VisitScotland is supporting a £600,000 campaign to promote easyJet’s latest direct flight to Edinburgh.
The new daily service from Munich to Edinburgh, which commences 4 April 2007, will provide the first direct air connection from the south of Germany, a key European market for Scotland.
Philip Riddle, VisitScotland’s chief executive commented:
“Germany is our number one European market bringing in more than 280,000 visitors a year, so we are delighted to be working with easyJet on a £600,000 campaign to support this new route between Munich and Edinburgh. It will further raise awareness of Scotland and its capital as a holiday destination in this important tourism market.
“The new route will be especially significant to Edinburgh as our city is twinned with Munich and this is the first direct air link from the south of Germany. The flight will open up Scotland to a market of more than 1.3million people living in the largest city in that region.”
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