Tourists encouraged to 'sparkle' by seasonal direct mail
Edinburgh's Winter Wonderland
A festive-themed electronic direct mail promoting Edinburgh has been sent to 21,000 online contacts, encouraging tourists to come and enjoy the city’s spectacular winter events.
The eblast, sent out by VisitScotland’s Edinburgh and Lothians network office, features a number of seasonal events and attractions, as well as last minute accommodation deals on offer in the area.
Events featured in the mailer include:
1. Winter Wonderland - the Edinburgh Wheel and the Christmas markets
2. Light Night
3. The Santa Run
4. The Torchlight Procession
5. Night Afore International
6. Hogmanay
Banner adverts for the Winter Festivals and the Edinburgh Pass also feature in the mailer. For more information on Edinburgh's seasonal events, visit http://www.edinburghschristmas.com/
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