VisitScotland Dumfries & Galloway are working hard to spread the word that Dumfries & Galloway is a must see, must visit destination through various local and national activities.
The Dumfries & Galloway participation in the golfing areas insert in the national Golf Mailing sent out in December worked well in generating over 1500 requests for our golf guide.
Participation in the walking areas insert in the national walking Mailing last spring - evaluation research has shown that 21% recall ordering the Dumfries & Galloway walks brochure after receiving the national pack; 27% went on to our website; 35% were inspired to visit. This is a great cost effective result from one of the ½ page panel spaces. It was great too that one of the lead images for the overall Scotland Walking campaign was a beautiful shot of Loch Ken.
Karen Wilson, Marketing Executive for VisitScotland Dumfries & Galloway says "Boosting the Dumfries & Galloway profile in relevant Scotland campaigns works well to increase our impact and reach first time customers to Scotland".
The Winter white On-pack promotion with Cream O’ Galloway to win a prize break for a family at Cally palace hotel with VIP tour of Cream O’Galloway start appearing on Vanilla 500ml tubs in the Morrisons, Tesco and other deli outlets now. Entries are via www.visitscotland.com/white from where customers will receive further information on Dumfries & Galloway.
The new In Bloom 2008 guide to gardens and nurseries is due off the press with distribution booked for neighbouring areas of Clyde Valley, Ayrshire and Borders. Participating businesses will also have supplies to take to garden shows and events and copies available in Tourist Information centres and available in response to campaigns and web brochure requests .
If you would like a bulk supply, please contact Linda.clark@visitscotland.com.
The new Golf guide and Gateway to Golf Pass posters for 2008 are hot off the press and shortly to be distributed to golf clubs within a 3hour drive time and in response to campaign and TIC enquiries and brochure requests via the web www.visitdumfriesandgalloway.co.uk/golf.
Coming up soon
Dumfries & Galloway walking - we are booked to take part in a new national Walking promotion on the cover of Country Walking in April 08 issue, out March.
Dumfries & Galloway Adventure - we are also booked to take part in a promotion on the cover of MTR Mountain Biker Rider with Borders office support to promote the flagship 7stanes centres across the South.
Spring Campaign - the local campaign is being prepared at present and will comprise direct mailing to around 40,000 on the potential customer database, web and PR. Web pages are being loaded shortly to www.visitdumfriesandgalloway.co.uk Businesses wishing to boost early bookings may wish to take a Spring web break entry or late availability, please contact anne.massey@visitscotland.com or caroline.robertson@visitscotland.com.
Nature tourism pilot
Is your busines based in and around Dumfries/Mersehead/Caerlaverock area or in easy drivetime of the Nith Estuary?
Are you are interested in taking part in a pilot project to make the most of the fantastic nature and wildlife in the area?
If so, please contact Karen Wilson karen.wilson@visitscotland.com or 01387 245557 to flag your interest in a proposed Wildlife Business Network and joint promotional initiatives, supported by the local marketing team
Gretna Weddings - Working in partnership with Dumfries & Galloway Council/Gretna Registration office, a new guide to getting married at Gretna is to be produced imminently. Businesses wishing to feature in this guide, please contact Paula.Murray@visitscotland.com tel 01387 245564 to register interest and an advertising booking form will be issued to reserve space.
For further information on any of the team projects, please contact Karen.Wilson@visitscotland.com
