Good customer communications

McDairmid Memorial

One of the key defining aspects of a visitors experience happens before they arrive on their holiday. Good communication, confirmation, receipts, directions, are all important to win your customer before they arrive. This ensures a positive frame of mind before they cross your threshold.

Vernon Ballantine, ICT Officer has created a customer database which automatically creates confirmation letters, receipts for deposit and full payment, enables you to customise letters, creates a customer satisfaction questionnaire, and a QA response form.

It also works as a database to use for direct marketing for future business. And what's more, it’s free! Vernon will come and install the database on your computer and explain how to use it effectively.

If you want to know more, please call Vernon Ballantine 01387 245558, or e-mail him on vernon.ballantine@visitscotland.com  

Please note that this ERDF project finishes in March 2008, so this really is your last chance to use the services of Vernon to help you harness the power of ICT