Two Dumfries & Galloway attractions have won top prize for their marketing materials in the 2007 ASVA (Association of Scotland’s Visitor Attractions) awards. Recognising marketing excellence among ASVA member organisations, the awards were presented at ASVA’s ‘Responding to Change’ conference in Crieff on 6 November.
The Whithorn Trust won for its website in the section for small attractions (under 10,000 visitors annually). The judges commented, ‘This is an expressive website that is easy to navigate with great use of images and comprehensive information’.
Design and functionality, quality of information and the innovative use of technology to increase business and generate sales were among the prime requirements for a successful entry in this category.
The National Museum of Costume in Dumfries won for its marketing leaflet in the section for medium-sized attractions (between 10,001 – 50,000 visitors annually). The judges commented, ‘Beautiful imagery with supporting information combine to tell a great story and encourage a visit’.
Winning entries in this category were judged on visual impact ‘in the rack’ as well as the detail and ease of use of the information inside.
Other winners in the 2007 ASVA Best Leaflet awards are:
Small attraction category (under 10,000 visitors): Aberlour Distillery
Medium attraction category (between 10,001-50,000): National Museum of Costume
Large attraction category (over 50,000 visitors/year): The Real Mary King’s Close – Mary King’s Ghost Fest
Corporate category: Historic Scotland – Welcome to Edinburgh, Stirling & Urquhart Castles and Scotland’s Historic Islands
The annual ASVA Best Website winners for each category are:
Small attraction category: The Whithorn Trust (www.whithorn.com)
Medium attraction category: Scottish Mining Museum (www.scottishminingmuseum.com)
Large attraction category: Scotch Whisky Experience (www.whisky-heritage.co.uk)
For further information visit www.asva.co.uk
Picture: A skull is uncovered during excavation works at the Whithorn dig - begun in 1984, Whithorn (A small histric town noted as the first Christian settlement in Scotland when St Ninian settled here in 5C). VisitScotland/SCOTTISH VIEWPOINT E-Mail: info@scottishviewpoint.com. This photograph can not be used without prior permission from Scottish Viewpoint.
