A winter break to write home about
Loch Skeen
VisitScotland Dumfries & Galloway has launched its Winter marketing campaign – and its ‘something to write home about’!
The campaign, launched this month, will continue into March 2007 and aims to boost winter occupancy for Dumfries & Galloway businesses as well as stimulate early bookings for 2007 through repeat and first time visits.
The campaign includes seasonal web pages, e-blasts and direct mail to both Dumfries & Galloway's potential and loyal customers as well as visitors who have visited Scotland but perhaps not Dumfries & Galloway before. The mail pack continues the award winning Travellers Tales theme launched last year, highlighting a collection of fascinating journeys to be had in Dumfries & Galloway which will give visitor ‘something to write home about’.
The ‘something to write home about’ mail pack has been designed with fold-out postcards highlighting special places and experiences for the winter to whet the appetite and give a taster of what you can do in the area. Postcards are written by our characters from autumn 05’s successful travellers' tales campaign with interests in gourmet, history, culture, outdoors.
For further information, please contact Karen Wilson at Karen.Wilson@visitscotland.com
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