Press trip could reach over 12 million people
VisitScotland Ayrshire & Arran have been working with the national consumer PR team to bring 11 journalists to Ayrshire for a golfing press trip. Publications involved include The Sun, The Mirror, The Daily Record, Lady Golfer and Golf International.
This five-day trip takes place this month and will showcase the best Ayrshire has to offer. Playing five courses in five days and visiting a host of other Ayrshire attractions this will be a once in a lifetime trip for the journalists. The articles will reach an audience of over 12 million.
Heather Calder, Project Marketing Assistant at VisitScotland Ayrshire & Arran said: “This trip would not be possible without the co-operation of golf clubs and local businesses. Press trips are a very successful way of reaching a large & loyal audience. A good story in the press is a “money can’t buy” advertisement for the area and comes from an independent source. It is our job to make sure the journalists have a fantastic experience.”
If you want to be part of future press trips please send your details to heather.calder@visitscotland.com
|
