The Isle of Arran is proving popular with both visitors and the Swedish media as VisitScotland promotes the wonderful Isle of Arran throughout their marketing activity.
The VisitScotland Isle of Arran Visitor Guide is proving so popular stocks are at an all time low and weekly monitoring of the number of guides available is being undertaken. The ever-popular visitor guides are distributed free of charge through local Tourist Information Centres, in response to telephone & web enquiries, at exhibitions and various other channels.
The aim of the guide is to encourage visitors to tour the region more widely and increase the length of their stay by highlighting what there is to see and do in the area.
Irene Noble, Business Relationship Manager for VisitScotland Ayrshire & Arran said “This is brilliant news for businesses who have taken up the opportunity to appear within the fantastically popular Isle of Arran Visitor Guide. The guide is an essential tool for visitors, giving lots of area information and more importantly, helping them to plan what to see and do during their visit.”
With joint working between the national and local offices of VisitScotland a press trip was organised for a top Swedish travel magazine with the focus on raising awareness of Arran’s accessibility for Short-Breaks to the Swedish market, as well as highlighting things to see and do within Loch Lomond, Monachyle Mhor and Perthshire.
The press trip aimed to encourage people to visit Arran and experience great food, service and culture offered by a multitude of award winning hotels, restaurants and visitor attractions. The press trip incorporated visits to Arran Brewery, Goatfell, Brodick Castle, Lochranza, Lamlash Bay, Whiting Bay as well as local businesses including Arran Adventure Company, Auchrannie House Hotel, and Kilmichael Country House Hotel.
Sweden’s leading glossy travel magazine, RES, with a circulation of 45,000 has since featured a story on Arran worth £39,750.
Here's a short synopsis of the article:
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Want something to eat? Something to drink - and a grand landscape in between? Then a cycling holiday in Scotland is the ultimate choice.
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"The panoramic view over the valley is breathtaking and makes your thoughts go back in time"
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"Arran is like a miniature Scotland and the Gulf Stream gives the region a mild climate".
If you want to work with VisitScotland Ayrshire & Arran on any marketing opportunities please contact your Business Relationship Manager for further information:
- Annique Armstrong Annique.Armstrong@visitscotland.com
- Sarah Alexander Sarah.Alexander@visitscotland.com
- or Irene Noble Irene.Noble@visitscotland.com
Picture by Scottish View Point
