Below you can see links to versions of our Keep Discovering ezines (electronic magazine), which were sent recently to over 200,000 consumers on the VisitScotland database.

Themed ezines are issued regularly and the following are examples within the different versions issued last week which have coverage of our area.

• Culzean Autoclassica, event from 21 - 24 August 2008 

Each version is tailored to the specific customer segment they are targeted at, for example, Affluent Southern Explorers who spend the most nights away on holiday. Whilst they are affluent high achievers, they are not overly materialistic, and prefer simpler, local accommodation. They consider Scotland as a main holiday destination, not just for short breaks.

Further information on this customer grouping, and others, is available from: www.visitscotland.org/uk_target_markets.htm