Over the last eight weeks, London commuters have been presented with a series of eye-popping digital adverts on the Underground, including a remarkable image of the Falkirk Wheel reflected in the water as the standing stones of Callanish, Isle of Lewis.

Under the heading ‘Discover a different side to Scotland’, the underground campaign was devised to grab the attention of commuters with striking contrasts, and thereby emphasise the variety and diversity of a break in Scotland.

The arresting images were shown at a total of 66 different sites around the tube throughout the eight-week campaign, supported by full-colour ads appearing in the magazines of key titles including the Evening Standard, Guardian Weekend and The Times and Sunday Times.