Stirling features alongside Scotland's other five cities in a new VisitScotland city breaks marketing campaign—just the latest campaign to benefit Stirling since gaining city status.
The £30,000 campaign is aimed at potential visitors who have already demonstrated an interest in Scottish city breaks, and encourages them to go beyond the obvious and discover new dimensions to each city. Nearly 46,000 postal mailers and 25,000 online mailers have been issued to selected individuals on VisitScotland's consumer database.
Respondents to the campaign will receive a copy of ‘The List Guide to Scotland's 6 cities’, a new, high-quality publication produced by VisitScotland in partnership with what’s on gurus The List, which details the top places to eat, drink, shop, explore and get active in each city.
